Gavin Basuel

Hashtag Tracking App for Entrepreneurs

How can we improve the way we search for trending hashtags on social media? This is the story of how we created this valuable #TAG based search engine.

THE CHALLENGE 

These days entrepreneurs who sell on Shopify, Etsy, and Amazon have evolved their methods for market research.  Usually they do not have access to complete platform datasets about indicating what sells and what does not.  Thus, they rely on creative ways to find out what is trending.  When performing product and market research, people search online and leverage Keywords and Hashtags to inform their next product. 

Hashtag 101

hashtag is a type of metadata tag used on social networkssuch as Twitter and other microblogging services, allowing users to apply dynamicuser-generated tagging which makes it possible for others to easily find messages with a specific theme or content; it allows easy, informal markup of folk taxonomy without need of any formal taxonomy or markup language.