NEW music sharing feature
*This is a fictional Designlab capstone project, and is in no affiliation with the Spotify company
Designlab challenged us to create a feature called the "Sync" feature that could be integrated into the Spotify App.
In a nutshell, the feature would allow users to sync their phones with other Spotify users to listen to the same music they are listening to in real time.
The new feature would align with the current Spotify brand.
This feature must allow users to listen to the same music no matter where they are. Some of my primary questions were:
Why would users share music privately or publicly?
Why would users sync their music?
What specific Spotify persona would receive the greatest value from this feature?
Introduce a new feature in the Spotify app that would give users the ability to sync their songs with others.
Part 1: empathize
I started by thinking about the various use cases for this feature.
I needed to determine how the feature would bring value to Spotify users.
I drafted a research plan and went out to find my answers.
I discovered that users were most inclined to use this type of feature to:
Share music with friends
See what type of music people are listening to around the world
To enhance their productivity
User Research: Survey & Interviews
Part 2: Define
Gaining insights from my research I developed 2 personas and a use case for the feature.
My particular case revolved around two remote friends who wanted to share their music as they work through the night on a project.
Part 3: ideate + Prototype
I mocked up a few designs playings
I had to keep the internal branding in mind, and needed to figure where exactly to insert this feature within the app.
Part 5: Test + Iterations
I tested the initial version and found areas for improvement
Click photo below to see usability results
Prototype and Key Features
Incorporate the necessary changes to the design based on the user testing insights.
Design and integrate an on boarding process for new users to introduce them to this feature.