Survey: I survey the client to better understand the business goals, company’s brand identity, and users.
Web Audit For re-design projects, I examine the existing website and take note of any areas for growth or improvement.
Exploration I explore the needs of the users and perform a competitor review.
Brainstorm I sketch out any rough ideas, concepts, and start to form an actionable plan moving forward.
Personas: Crafted personas based on my research of each type of user.
User flows: Create user-centered flows to allow for effective and efficient completion of goals.
Low Fidelity to High Fidelity Wireframes: I prefer to start from sketch which are then transfered into digital wireframes that can be tested and reviewed for further iterations.
Visual Design I explore visual design patterns and experiment with different color palettes, typography, and styles and I ultimately compile a style tile with each component
High-Fidelity Mockup I apply the visual design patterns that I had experimented with and apply them to my wireframes. I further refine each component to pixel perfect designs.
UI Kit I consolidate all relevant design components into a UI Kit for later use.
Prototype + Test
Interactive Prototypes I build an interactive prototype to demonstrate motion, content, and start and end states.
Testing Conduct user testing to identify any gaps existing in the design and further refine the product to its final state.