A food allergy app for young adults
Through conversation, Easy.Eats makes it easy for young adults to manage their food allergies on the go.
Ezra is a chat bot within the app that helps people interpret confusing food labels, track allergies, and manage their Epipen.
Less worrying about allergies, more living an allergy-free life!
Strict avoidance of food allergens and early recognition and management of allergic reactions to food are important measures to prevent serious health consequences.
The solution will be conversation based, and user-friendly application designed for the vulnerable young adult population.
First, this app will help the user track their food allergies.
Second, design a native Chat bot.
Part 1: empathize
Before getting started, I researched key aspects of the project.
First was understanding Food Allergies. I read through forums and interviewed people with food allergies.
What are people allergic to?
How do they normally navigate through the food landscape?
What problems do they face?
How can a food allergy app cater to their needs?
How do they already solve their allergy/ dietary problems?
Through what digital medium can a problem be addressed?
With the competitive Analysis, and market research I found that there is an opportunity to help younger adults with food allergies.
Part 2: define
I began to hone in on the 'younger persona' for my application, and a define who that was.
Next I began to brainstorm solutions to solve the food allergy problem.
After researching the vast landscape of apps built for 'younger adults', I landed upon a simple conversational UI.
I then planned out the various questions and responses the Ezra the chat bot would answer.
Part 3: ideate + Prototype
Moving forward with the process, I sketched wireframes and created a digital mockup.
I had also developed a mood board to guide the design theme.
Part 4: Test
Part 5: Iterate + Final UI
Designs should be revised based on user testings and new solutions should be retested
Design and test additional components and flows that could be added to this feature
Decisions should be made about how or if aspects of this feature will be incorporated into the rest of the application